2016 Results

The Bridge Community:Atlanta | A Coca-Cola Founded Commercialization Program Finds Serious Traction With First Cohort of Startups & Enterprises The Bridge Community:Atlanta has gone beyond enterprise and startup matchmaking and catalyzed four pilots, five proof-of-concepts, and a laundry list of tangential benefits including an acquisition and close to three million dollars in venture capital investments. Real deals have been made and the Atlanta startup ecosystem strengthened as a result of the commercialization program’s targeted introductions, streamlined agreements, and tactical training. Startups in the area won marquee enterprise clients and in turn those enterprises uncovered new revenue generation and cost saving potential. The Bridge started three years ago in Tel Aviv as an initiative of Coca-Cola’s global IT group. It found quick success with a mix of branding, positioning, storytelling, and target audience identification programming. The Bridge Community:Atlanta program takes the methodology established in Tel Aviv and is using it to amplify the city’s blossoming startup scene and density of large enterprises (metro Atlanta has twenty-six FORTUNE 1000’s, of which thirteen are FORTUNE 500). For seven months, five local giants – Capgemini, Cox Enterprises, Intercontinental Hotels Group (IHG) and The Weather Company – joined Coca-Cola to explore potential relationships with ten startups, building solutions ranging from vending machine software to data storage on the block chain. We’ve broken down this pilot program in terms of internal/direct results, halo benefits, and future programming. Due to the nascent nature of some of these agreements, understand that we can‘t share many details on these new relationships just yet: The Results Internal Pilots Internal Proof-of-Concepts The Halo Effect Enterprise Relationships Startup Growth Metrics Community...