4 Pieces of Advice to Sell Your Pilot

Our startup workshop covering pilot program principles, models & case studies with Scott Sambucci was a roaring success. In line with our focus on building Atlanta’s entrepreneurial ecosystem and our belief in the power of collaborating with other programs in the community, we opened up the workshop to B2B and B2B2C early-stage tech companies in other accelerators all over Atlanta. Five local startups joined our 2017 startup cohort and got to work building out a pilot program for their company’s active sales opportunities. We cherry-picked Scott Sambucci to lead the workshop because of his 20 years of experience in building and selling technology products – leading three Silicon Valley startups each to their first millions in revenue. His most recent startup, Blend Labs, was backed by Andressen-Horowitz and Peter Thiel. Scott is also a marketing professor at Hult International Business School and has been a featured speaker at a TEDx event in San Francisco, The Lean Startup Conference, and at the US Chamber of Commerce. Here are four top takeaways from Scott’s workshop on startup piloting:...

Astrid Fontaine | Porsche’s BridgeCommunity Experience

Porsche Cars North America’s VP of HR, Culture, & Innovation Astrid Fontaine discussed the BridgeCommunity Program, why it is important for Porsche to be involved, and the importance of cultivating an open environment for innovation in your company. Here are a few choice quotes, but be sure to WATCH THE FULL VIDEO: It’s not only about the internal ideas and innovations and having the right people, it’s also to connect nowadays to the world outside. So I believe organizations are being more and more an open environment.     We have not done a lot in the past with startups. When we heard about the Bridge, we thought ‘ah that’s a great sandbox to start to learn for us.’ How do you engage with startups? What are they all about? We are reading about them everyday in the news, but for somebody that hasn’t really be strong in that field, it felt like a safe program to get in and get connected.   In addition to connecting to the startups and innovation ideas, [the BridgeCommunity] also provides us with a chance to collaborate with our colleges here in Atlanta. So with other companies like Coca-Cola, Cox, IHG, and Suntrust… companies we are not competing with in any means. So it gives us a chance to openly talk with each other and share...
A Super Startup Storytelling Workshop

A Super Startup Storytelling Workshop

The BridgeCommuity program is heavily front-loaded with educational workshops for both our startup and corporate participants to learn best practices for building relationships with each other over the duration of the program. Our storytelling workshop, led by Marcie Anthone of Marcie L Anthone & Associates and Stephen Walker of Headmint, takes each of our 22 cohort startups through a one-on-one coaching session to hone their messaging when communicating with a corporate audience. This exercise helps startups to better understand their brand and how it might be helpful to prospective corporations and culminates in a developed brand logline (an elevator pitch) so that the startup can speak succinctly about their brand. The process kicks off with Marcie and Stephen interviewing the BridgeCommunity’s seven corporate partners to find out how each is hoping to drive specific startup relationships forward. The dynamic duo then meets with the startups individually for a one-day intensive workshop to help them customize their messaging for these interested corporate partners. The startup workshop content is rich and dense, yet beautifully digestible. The results of the workshop are revamped taglines, pitch decks, and in-person elevator pitches – with 22 startups poised to discuss their offerings with eager corporations. Pratter, one of our 2017 startup cohort companies, had an especially enlightening experience in the workshop: By rearranging a few simple words, we created a better slogan. Pratter does save  consumers money on medical care but “Transparently Saving Healthcare” means so much more. We are now stepping in almost like a superhero to rescue employee consumers from the rigged system. We just happen to do it with medical cost transparency. Also,...
Welcome 2017 BridgeCommunity Startup Cohort!

Welcome 2017 BridgeCommunity Startup Cohort!

This year we significantly increased our startup recruitment outreach efforts – resulting in triple the number of applications and double the number of participating startups compared to last year. A big welcome to both our two new enterprise members, Suntrust Banks and Porsche North America, and the 22 startups chosen for the 2017 BridgeCommunity cohort! With a commitment to put Atlanta on the map as a fertile location for innovation, we focused on cultivating local startups and also drawing national and international startups into the program and the city. In addition, we’ve cooked up a digestible and actionable educational curriculum for both startups and enterprises that will significantly streamline how each approaches commercialization, even beyond the confines of the program. Starting this month, 22 startups will gain access to a heavy-hitting list of corporations – Capgemini, Coca-Cola, COX Enterprises, InterContinental Hotels Group, Porsche North America, SunTrust Bank, and The Weather Company – motivated to build relationships during the six-month program based in Atlanta. This year’s all-star startup line-up includes accessnow (Atlanta, GA) – The premier Privileged Access Management (PAM) app for the Salesforce platform, enabling governance, compliance and agility.CinaMaker (Atlanta, GA) – A multi-camera HD live streaming and recording made easy. Make your videos more interesting and professional w/4 camera angles.Convergent (Alpharetta, GA) – Convergent’s Onto™ Integration Fabric helps you imagine and test new customer data use cases in the cloud in days, not months or years. Cybraics (Atlanta, GA) – Cybraics is an advanced analytics and artificial intelligence company, focused on solving the hardest problems in cybersecurity.Dasdak (Washington, D.C.) – Mobile commerce in large, populated venues. Dream Agility (Manchester,...

Why You Should Apply to the BridgeCommunity Right Now

We are thrilled that Let’s Talk Payments is spreading the word on why Financial Technology startups across America should take part in our program. Check out the article: The BridgeCommunity is based in Atlanta because it is a hotbed for FinTech startups and Fortune 500s: Georgia FinTech companies generate annual revenues of more than $72 billion, placing 3rd in the nation. Roughly 100 FinTech companies are headquartered or have a significant presence in Georgia. Six of the 10 largest US Payment processing firms are GA-based. Georgia FinTech companies process over 118 billion transactions per year representing over $2 trillion of purchase volume each year, supporting nearly 4 million merchants Atlanta is also home to the FinTech Atlanta Taskforce, an organization that works to recruit and retain companies, capital and talent in the FinTech industry. As a partner of the BridgeCommunity, the FinTech Taskforce will provide a depth of knowledge into the program by tapping into their networks, creating additional training opportunities and social events with guest speakers. READ IN FULL...